"Doing well is a result of doing good. That's what capitalism is all about."

Ralph Waldo Emerson

Ralph Waldo Emerson may not the first name that pops into your head when you think of entrepreneurship or capitalism. Yet I think he hit the nail on the head with the above quote.

Doing Good is the "New Business Currency."  It comes in many denominations: Corporate Social Responsibility, Being Green, Building Triple Bottom-line Businesses, Giving Back, Social Enterprise, Doing Something That Matters and Making a Bigger Difference in the World.

"The future belongs to those who understand that doing more with less is compassionate, prosperous and enduring, and thus more intelligent, even competitive."  ~ Paul Hawken

There are a growing number of Conscious Businesses who have figured out that "doing good" in their business is good for both the Planet and for their bottom line. These innovative businesses are practicing what I call "Goodonomics."

For these businesses, large and small, it's no longer business as usual.  It simply doesn't work anymore.  They realize that without a healthy Planet, there won't be any place to do business.

Goodonomics 101 is a business book filled with optimism for the future of the Planet IF enough businesses decide to do more "good" in their businesses.

 

Businesses Want to Do Good

In researching this book, I was encouraged to find there were thousands of businesses who wanted to "Do More Good" and just didn't know what to do. In fact, those businesses were the major inspiration to write this book.  Many of them told me if I wrote a book showing them "How" they could grow their businesses while having a positive impact on their community and the Planet, they'd read it and take some positive action.  So I'm writing the book and challenging them to do more "good" in their business.

What Kind of "Great" Businesses Am I Talking About?

Interface Carpet is an example of one of the "Doing Great by Doing Good" businesses we'll take a close look at in the Book. Click Here for Details and Video Interview with Interface Carpet Founder and CEO Ray Anderson.

The Goal of This Book

I'm a businessman and a eco-capitalist so Ill be be perfectly upfront and very clear on my goal for this book:  I intend to to help inspire thousands of businesses to make a bigger difference  in the world because they realize that 'Doing Good" is really Great for business.  

I want these businesses to make more money, create more jobs, help heal the Planet, make a bigger positive impact in their community and lead happier, more fulfilled lives.  And do it in a way that everyone WINS!

My intention and hope is that the stories of the innovative, caring companies who are already "Doing Great by Doing Good" in a variety of ways will show these aspiring companies to do more good than they did yesterday and commit to doing more "Good" in their business. 

It is my intention to start an "EPIDEMIC of GOOD" in the small to medium-sized business community that spreads across this great country of ours and then around the world.

Format of the Book

In keeping with my commitment to develop my own sustainable and green business, I intend to use digital and electronic media to publish this book.  It is my intention to kill as few trees as possible to get the word out. 

The eBook version of Goodonomics will sell for $37 and will be available in March 2010.

What's in the Book

View chapter titles.

Digital Cause Marketing - Walking the Talk

Since one of my nicknames is the "Cause Marketing Evangelist," I'm obviously a passionate supporter of using Cause Marketing whenever appropriate.  I'll be using Goodonomics 101 as a Digital Cause Marketing Case Study with the intention of raising a few thousand dollars for several of my favorite nonprofit organizations. 

In the next few weeks, I'll be teaming with some marketing partners and progressive nonprofits and seeing how much money we can raise.

I'll be making a special "pre-publication" offer with substantial discounts within the next few weeks. If you want to reserve a copy of Goodonomics 101 and get the special prepublication deals, the sign up below and I'll keep you posted as soon as the deals are available.
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