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"The
future belongs to those who understand that doing more with less is
compassionate, prosperous and enduring, and thus more intelligent,
even competitive." ~
Paul Hawken
There are a growing number of
Conscious Businesses who have figured out that "doing good" in their
business is good for both the Planet and for their bottom line.
These innovative businesses are practicing what I call "Goodonomics."
For these businesses, large and
small, it's no longer business as usual. It simply doesn't
work anymore. They realize that without a healthy Planet,
there won't be any place to do business.
Goodonomics 101 is a business book
filed with optimism for the future of the Planet
IF enough
businesses decide to do more "good" in their businesses. |
