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Interface Carpet
In 1994, Interface CEO Ray Anderson
experiences his "Plunderer Epiphany" after reading Paul Hawken's
groundbreaking book, The Ecology of Commerce - and
delivers his first environmental speech which marked the beginning
of Interface's journey sustainability and ZERO Waste.
The company begins designing
products utilizing a "Less is More" philosophy and reduces average
consumption of fiber by 10% a square yard in just 12 months.
They've saved hundreds of
millions of dollars by "going sustainable" on their way to becoming
a "Zero Waste" company by 2020.
In 2006,
after just 12 years, they reinvigorate
their sustainability journey with the mantra “Mission
Zero,” a more simplistic and humanistic way to voice their
commitment to “Doing well by doing good.” Their global drive to
leave a zero environmental
footprint by 2020 isn’t new – but the mission zero symbol is.
It serves as a reminder for the entire company that with every
creative, manufacturing and product decision, they can offer beauty,
performance, and integrity – leaving minimal-to-no environmental
impact - and be
profitable at the same time.
They've inspired hundreds of
other businesses to join the sustainability movement because they
proved that it was good for the Planet and the BOTTOM LINE. |
